About the Brand
An alarm clock (or sometimes just an alarm) is a clock that is designed to alert an individual or group of individuals at specified time. The primary function of these clocks is to awaken people from their night's sleep or short naps; they are sometimes used for other reminders as well. Most use sound; some use light or vibration. Some have sensors to identify when a person is in a light stage of sleep, in order to avoid waking someone who is deeply asleep, which causes tiredness, even if the person has had adequate sleep. To stop the sound or light, a button or handle on the clock is pressed; most clocks automatically stop the alarm if left unattended long enough. A classic analog alarm clock has an extra hand or inset dial that is used to specify the time at which to activate the alarm. Alarm clocks are also found on mobile phones and watches.